The showroom offers an enhanced shopping experience that combines digital and traditional retail, AI powered assistance, and complete customization solutions. one of the region’s leading home improvement and furnishing retailers, has officially opened its brand-new 35,000 sq. ft. showroom at Festival Plaza in Jebel Ali, introducing a smart and technology-driven retail experience.
The showroom was inaugurated by Adel Sajan and Anis Sajan during a grand opening ceremony held on the first floor of Festival Plaza. Carefully designed as a destination for homeowners, tenants, and interior design enthusiasts, the new showroom offers furniture, décor, kitchen and bathroom solutions, flooring, wall panels, and premium customization services. It sets a new benchmark for home retail in the UAE.
One of the showroom’s standout features is “Yara,” Danube Home’s AI-powered smart assistant, developed to help customers discover products, make informed purchasing decisions, and visualize selected items within their own spaces in real time. Through integrated digital screens and smart interaction points throughout the showroom, Yara allows customers to browse products, compare options, and plan their homes independently or with the support of in-store experts.
The showroom also introduces “Pure Space,” a specialized customization and design hub offering complete interior solutions. Customers can tailor kitchens, wardrobes, living rooms, flooring, and more, making the design process simple and efficient.
Commenting on the launch, Syed Habeeb said:
“Today’s customers want more than just furniture. They seek convenience, personalization, and confidence throughout the buying journey. With our new showroom, which blends virtual and digital experiences, we have reinvented home shopping to make it more interactive and personalized.”
The new showroom reflects Danube Group’s continued confidence in the UAE market and its long-term growth potential, supported by strategic investments in retail and real estate.
Anis Sajan added:
“At Danube, we view challenging times as opportunities to move forward with greater confidence and determination. The Festival Plaza showroom is a testament to that resilience — built to be future-ready, flexible, and customer-centric.”
Adel Sajan stated:
“Our focus remains on investing in growth, people, and meaningful experiences. With the launch of our Festival Plaza showroom, we have embraced the integration of traditional retail with digital capabilities to create a smarter and more connected customer experience.”
The opening also reinforces Danube Home’s commitment to delivering integrated home solutions and modern smart-living experiences.
Commenting on the collaboration, Haitham Hajar said:
“Festival Plaza has always been a community destination that brings together home, lifestyle, and everyday convenience under one roof. We are delighted to strengthen our home retail offerings with the addition of Danube Home and its innovative technology-driven retail concept.”
To celebrate the launch, customers can enjoy exclusive opening offers on selected categories for a limited time.
